Concerning the advertisement of a business, there are two ways it can adopt, which is the internal advertising and the mainstream advertising. The two methods of course have their strengths and weaknesses.
The advantage of the agency of In-House Advertising is very clear, it gives more control of the campaigns. The fifth is organizationally advantageous because an external agency’s fee is not incurred. Internal teams can as well easily make alterations. On the other hand, there can be certain drawbacks that are connected with the in-house team, including the lack of specialization, and creativity that agencies possess. On the same note, AV affects the internal resources as a way of managing the ad costs a lot of time and focuses on other business functions.
Mainstream Advertising on the other hand relies on creative and professional agencies to come up with advertisements. Several times, these agencies already have a good relation with media and influencers which guarantees a wider coverage. However, this occurs at a higher cost, and the businesses themselves may even compromise their autonomy of the process by which such changes are implemented; making it more challenging to trigger and execute quick changes.
In conclusion it boils down to the company’s requirements, its budget, and available resources.