Make Your Business Heard: Voice Search Optimization

How often do you call out Alexa or Siri? 🤔

“Hey siri! Search for the best restaurants near me” or “Alexa, How far is the airport from here?” etc. 

It has indeed become common, in today’s data and technology driven world, to search by voice right? 

Now if search engine optimization has gained importance for ranking up a page on search… in this case if search has developed to voice based, companies should then optimize their online presence to match the most common voice searches. That’s where voice search optimization comes in!

Voice search optimization is the process of optimizing your website or content to appear in voice search results. As more people rely on voice assistants like Siri, Alexa, and Google Assistant, it’s becoming increasingly important for businesses to adapt their online presence.

How is it different from text search you might ask.

• Natural Language: Voice searches are more conversational and often longer than text-based queries.
• Intent: Voice searches typically have a specific intent, like finding a local business or getting a quick answer.
• Device: Voice searches are commonly conducted on smartphones and smart speakers.
  

How to Optimize for Voice Search?

1. Identify the questions your target audience is likely to ask and create content that directly answers those questions.
   
2. Research and Focus on common conversational phrases and long-tail keywords. Use natural language in your content.
   (Tip🤫: Google Autocomplete can be valuable for identifying potential search queries.)
   
3. Use location-based keywords as the most common voice searches are location based.
   
4. Aim to create content that can be featured as a direct answer to a voice search query.
   
5. Ensure your website is mobile-friendly. Improve page loading speed.
   
6. Use Schema Markup, which is a code added to your website to help search engines understand its content, leading to improved search visibility and richer search results.

Here’s a small example. If you own a local pizza shop, you might optimize for voice search queries like “Best pizza near me” or “Where can I order pizza for delivery?”

So, by optimizing your website and Google My Business listing for these phrases, you increase your chances of appearing in voice search results. Try it out and let us know how it worked for you!

#GoogleMyBusiness #VoiceSearchOptimisation #Voicesearch #Alexa #Siri #GoogleAssistant #VSO