Are all social platforms the same? Instagram, Facebook, Twitter, Instagram threads. Each of them carry different types of audiences, and carry different styles of content.
So have you heard of PAC guys? This is something I’ve learnt from my boss and Gary V.
The PAC and SOC strategy in marketing!
It’s all about how well we utilize the platforms we have right?
So PAC, Platform and Culture is all about how each social platform works, and what kind of content clicks in different platforms.
Understanding the subtle details of each platform is crucial for effective marketing. This is where the PAC (Platform and Culture) and SOC (Social Optimization and Content) strategies come into play.
Instagram: Primarily known for its visual content, Instagram is popular among younger audiences and businesses that focus on aesthetics and storytelling.
Facebook: With a wider demographic, Facebook is a versatile platform suitable for various types of content, from news and updates to discussions and community building.
Twitter: Characterized by short-form content and real-time conversations, Twitter is ideal for breaking news, sharing opinions, and engaging in quick discussions.
Instagram Threads: A relatively new platform, Threads offers a more text-based experience and is gaining popularity among users who prefer in-depth conversations and discussions.
You better research what type of topics go trending on different platforms, based on the platform specific audience.
Then we come to Strategic Organic Content. Creating and distributing valuable, relevant, content that resonates with your target audience without paid advertising. The main point here is that your content should attract the audience naturally, and not by paid boosts or ads.
Gary emphasizes that your content needs to be original and authentic. Research for trending content, and try to understand what is giving the hype to the content. So, try to create content with such interesting elements that your target audience are getting attracted to.
Be consistent in creating content and make it engaging. Actively participate in conversations, respond to comments, and build relationships with your followers.
In this way, you can build a strong personal brand and utilize social media effectively!
#GaryV #SOC #PAC #platformandculture #socialmedia #startegicorganiccontent