->Find the source of your traffic
->Capture leads
->Enable automatic UTM parameter tracking (this is a gem)
->Display personalized messages to leads
Let’s talk more about UTM parameter tracking.
“UTM parameters are snippets of text that, when added to a link, tell Google Analytics more information about the visitor, such as where they came from, what medium they engaged with, and what they’re interested in.
When visitors click on one of these custom links, the unique parameters are sent to your GA account for easy access.”
Here’s another reason you should track your visitors :
You can segment your visitors baked on the number of times they visited.
Seems so normal, but it makes a world of difference.
By doing so, you can display personalized messages to your visitors, making it more likely that they will convert.
At MNV we savour analytics. With the right team, you can benefit immensely from analytics.
Contact us to discuss increasing your website visitors.