Have you heard of this challenge that became a trend once upon a time? The tide pods challenge!
Apparently, everyone made a challenge out of eating “Tide Detergent Pods”!
The Tide Pods Challenge was a dangerous social media trend that came up in early 2018. It involved individuals, primarily teenagers and young adults, eating or putting Tide laundry detergent pods in their mouths. The challenge was inspired by the bright, colorful appearance of the pods, resembling candy.
Eating these detergent pods is obviously dangerous, they contain harmful chemicals that can cause severe illness, including vomiting, diarrhea, seizures, respiratory failures and even death!
How did they even get the thought of such a challenge?
Tide, the manufacturer of Tide Pods, responded quickly to the challenge. They launched a public awareness campaign that emphasized the dangers.
- Tide used platforms like Twitter and Facebook to share information about the dangers of the challenge.
- It also initiated humorous and informative commercials that warned viewers about the risks of eating Tide Pods.
- Tide partnered with the AAPCC to spread awareness about the dangers of laundry detergent ingestion.
Tide thus created an effective impact. Their humorous and informative approach helped to make the message more memorable and engaging. Additionally, Tide’s partnership with the AAPCC added credibility and provided valuable support.to its campaign.
As a result of Tide’s response, the Tide Pods Challenge eventually lost momentum. Their efforts at least helped to prevent serious injuries and deaths.
What a challenge man.
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