How often did you try out the products recommended by YouTube influencers?
I definitely searched up these influencers and followed their suggestions when I wanted to buy the best touchscreen laptop within a reasonable budget.
They speak up with honest reviews!
They who? People who actually use the product and share their rating and opinion on various products for the public! Those youtubers who do unboxing videos, product launch videos, social media influencers on fashion products and services, and many more!
Ever wondered why YouTube influencers have such a strong sway over our purchasing decisions? It’s not just about their following, it’s the authenticity and trust on the originality of their content. This is “User Generated Content”
UGC is essentially content created by ordinary people, not brands. It’s like having a friend recommend a great restaurant or a new movie. These recommendations feel more genuine and trustworthy than traditional advertising.
UGC can encourage user interaction and engagement, leading to increased brand visibility and reach.
When you as a brand are genuine, you will definitely achieve positive feedback from the users. Positive UGC can serve as social proof, demonstrating that other people are satisfied with your brand or product.
So how can UGC be your marketing strategy?
- Encourage customers to share their experiences, reviews and testimonials on your products or services.
- You can run contests or challenges that require participants to create and share content related to your brand.
- You can create online galleries or communities where users can share their photos or videos featuring your products.
- You can collaborate with influencers who have a loyal following and can create authentic UGC content.
UGC marketing can be a cost-effective marketing strategy compared to producing your own content. In the end, with UGC marketing, you can engage and connect with your audience, ultimately driving brand loyalty and growth. All the best!