Ever thought why just optimize your website for google search?
Content that reaches an audience goes in all different formats. Videos, Audio and text. So why just focus on the text?
There may be millions of videos under one search. How do you make YOUR VIDEO stand out? Think about the factors which attract you to click on a video.
- Thumbnail: The image of the video is where the eyes go first. Design an attractive and relevant thumbnail that suits the concept of your video.
- Keyword Research: Check out Google Keyword Planner, and Competitor Analysis tools or pay attention to YouTube Autocomplete, to find keywords related to your video
- Title and Description Optimization: The little effort the audience puts into reading goes for the title. So use the most searched and relevant keywords in your title, and description to catch their interest.
- Video Tags: Add specific and relevant tags to your video to help search engines understand its content. Include a mix of general and long-tail keywords.
- Video transcriptions and subtitles: Provide transcripts and subtitles for your videos to make them accessible to a wider audience. In fact Search engines can also index the text from transcripts and subtitles, improving your video’s visibility.
- Video length: Keep in mind the audience’s attention span. Your video can be long or short but make it captivating throughout.
Optimize your video length for different platforms like instagram and facebook as well to ensure reachability across different platforms. - Promote and engage: Respond to comments and questions to build a community around your videos.
Apart from these highlighted points to keep in mind, make sure you keep analyzing your video performance, and look after how you can rank up in google search and improve audience engagement! Most of all, make your content crisp and interesting, with intros and outros that capture your audience.
Do let us know if you have some special tips that got your videos running successfully on top!
#VideoSEO #SEO #googlesearch ##searchengine #reach #searchrankings #rankings