by Nikitha Goud | Feb 3, 2025 | blogs
Ever notice how assembling your furniture makes it so much more priceless? That’s the IKEA Effect—a psychological phenomenon where people place higher value on things they’ve helped create. Named after the Swedish furniture giant, the effect goes way...
by Nikitha Goud | Feb 1, 2025 | blogs
Brand collaborations have become a powerful tool in today’s digital age to capture attention, spark conversations, and drive sales. Some, however, transcend success and break the internet. Here are a few that did just that—and the secret sauce behind their...
by Nikitha Goud | Jan 31, 2025 | blogs
Not everything that’s shared online is publicized. In fact, most content is disseminated through so-called private channels: direct messages, WhatsApp groups, and closed communities. This silent world of digital engagement is called Dark Social-a new term that...
by Nikitha Goud | Jan 29, 2025 | blogs
Hustle culture today has gone far from being a buzzword, but rather becomes a lifestyle. For entrepreneurs, freelancers, and ambitious professionals alike, push limits to make success a personal mission. And when a brand taps into such relentless drive, it can craft...
by Nikitha Goud | Jan 28, 2025 | blogs
Traditionally, marketing has always been about convincing customers to buy and, in some cases, even forcing them through bold claims and high-pressure tactics. However, the game has changed today, with conscious advertising- focusing on kindness, empathy, and a...
