Google Analytics 4: What Every Marketer Needs to Know

Google Analytics 4: What Every Marketer Needs to Know

Google Analytics 4 (GA4) is a marketing game-changer; it provides more insights to marketers as well as flexibility in the constantly changing digital environment. Unlike Universal Analytics, GA4 uses event-based tracking to better understand interactions between...
How to Use Google Ads to Boost Your Online Store Sales

How to Use Google Ads to Boost Your Online Store Sales

Google Ads is a highly effective platform to pump traffic and sales in your online store. Target the appropriate people, master its features, and get instant results. Begin with Search Ads, displaying products at the top of search results when customers are searching...