Experiential marketing: Experience the Brand

Experiential marketing: Experience the Brand

Tired of ads that feel like noise? It’s time for a new approach. You see, the traditional way of marketing goes just one way. It just presents the brand and its product to the viewers but it normally has a very low convertibility rate! In other words, Imagine in...
Storytelling in marketing

Storytelling in marketing

Who would ever like listening to a person just babbling on and on about some product they created?  Have you noticed how new age ads come up with a whole story, and while the viewer is watching curiously about what’s going to happen next in the video, within the video...
Video SEO: Optimizing Your Videos for Search.

Video SEO: Optimizing Your Videos for Search.

Ever thought why just optimize your website for google search?  Content that reaches an audience goes in all different formats. Videos, Audio and text. So why just focus on the text?  There may be millions of videos under one search. How do you make YOUR VIDEO stand...
Marketing for B2B vs. B2C

Marketing for B2B vs. B2C

Do you guys know what’s B2B and B2C? B2B is basically a Business selling its product or service to another Business, for example, Dell company selling a bulk of computers to a software company, or D-mart buying stocks of groceries, etc. Now B2C is all about Business...