If your brand’s marketing still says “Buy Now” instead of “That’s a W”, you might be losing Gen Z’s attention. Today’s brands are ditching corporate jargon for Gen Z slang, making their messaging more relatable, viral, and culturally relevant.
Why Brands Are Adopting Gen Z Lingo?
- Instant Connection – Slang like “rizz” (charisma) or “mid” (average) helps brands sound natural rather than robotic.
- Social-First Communication – TikTok, Instagram Reels, and Twitter (X) thrive on meme-based language.
- Increased Engagement – Gen Z responds better to companies that speak their language, resulting in increased shares and conversion.
Brands Who Got It Right
Duolingo & Ryanair – Their snarky, slang-filled Twitter replies have built massive followings.
Nike & Adidas – Ads using terms like “drip” and “flex” make sportswear feel more aspirational to younger audiences.
Swiggy & Zomato – Mastering local and Gen Z slang, turning notifications into viral moments.
How to Use Slang Without Cringe?
Know your audience and use slang naturally, rather than forcing it.
Blend comedy and relevancy – Don’t simply employ words; create culture-driven advertisements.
Stay current – what’s great now may be “mid” tomorrow.
Speak Gen Z with MNV Digital Marketing!
Do you want to add rizz to your brand’s messaging? MNV Digital Marketing creates viral, Gen Z-friendly campaigns that generate meaningful engagement. Let’s make your brand a W—contact MNV immediately!
