by Nikitha Goud | Mar 17, 2025 | blogs
As with humans, brands possess personalities that determine how customers see and engage with them. A brand’s personality is not only about appearance—it’s tone, values, and feelings it conveys. Its personality is vital in the creation of customer loyalty....
by Nikitha Goud | Mar 15, 2025 | blogs
Certain brand names might appear to be typos, but these misspellings are actually deliberate marketing ploys. Lyft, Flickr, and Krispy Kreme don’t mess with spellings for the heck of it—it’s a marketing strategy that makes sense in an overcrowded market....
by Nikitha Goud | Mar 13, 2025 | blogs
Ever observed how reverse psychology gets people desiring something more? That’s the brilliance behind ‘forbidden’ marketing—advising customers NOT to purchase and observing their curiosity sky-rocket. Brands have perfected this by building...
by Nikitha Goud | Mar 12, 2025 | blogs
Ever wondered why certain products are designed to be frustrating? It’s not poor design—it’s strategy. Planned annoyance is a tactic companies use to affect user behavior, encourage engagement, or generate revenue. Consider subscription services that make...
by Nikitha Goud | Mar 11, 2025 | blogs
Virtual Reality (VR) advertising heralded a new era of interactive marketing, but it has yet to catch on at the mainstream level. Though the technology holds promise, various reasons keep it from widespread adoption. One such impediment is the small audience. VR...
