Google Ads vs. Meta Ads: Which One Actually Works for Your Business?

by Nikitha Goud | Feb 4, 2025 | blogs

When it comes to online ads, Google Ads and Meta Ads (formerly Facebook Ads) are two huge contenders. But which one suits your business? Google Ads is primarily for all search intent and high intent conversions. Google Ads targets users actively looking for products...

The IKEA Effect: Why Customers Love Brands They ‘Build’ Themselves

by Nikitha Goud | Feb 3, 2025 | blogs

Ever notice how assembling your furniture makes it so much more priceless? That’s the IKEA Effect—a psychological phenomenon where people place higher value on things they’ve helped create. Named after the Swedish furniture giant, the effect goes way...

Brand Collabs That Broke the Internet (And What Made Them Work)

by Nikitha Goud | Feb 1, 2025 | blogs

Brand collaborations have become a powerful tool in today’s digital age to capture attention, spark conversations, and drive sales. Some, however, transcend success and break the internet. Here are a few that did just that—and the secret sauce behind their...

The ‘Dark Social’ Phenomenon: Marketing in Private DMs & Groups

by Nikitha Goud | Jan 31, 2025 | blogs

Not everything that’s shared online is publicized. In fact, most content is disseminated through so-called private channels: direct messages, WhatsApp groups, and closed communities. This silent world of digital engagement is called Dark Social-a new term that...

Hustle Culture Marketing: Tapping Into the Entrepreneurial Spirit

by Nikitha Goud | Jan 29, 2025 | blogs

Hustle culture today has gone far from being a buzzword, but rather becomes a lifestyle. For entrepreneurs, freelancers, and ambitious professionals alike, push limits to make success a personal mission. And when a brand taps into such relentless drive, it can craft...