by Nikitha Goud | Feb 1, 2025 | blogs
Brand collaborations have become a powerful tool in today’s digital age to capture attention, spark conversations, and drive sales. Some, however, transcend success and break the internet. Here are a few that did just that—and the secret sauce behind their...
by Nikitha Goud | Jan 31, 2025 | blogs
Not everything that’s shared online is publicized. In fact, most content is disseminated through so-called private channels: direct messages, WhatsApp groups, and closed communities. This silent world of digital engagement is called Dark Social-a new term that...
by Nikitha Goud | Jan 29, 2025 | blogs
Hustle culture today has gone far from being a buzzword, but rather becomes a lifestyle. For entrepreneurs, freelancers, and ambitious professionals alike, push limits to make success a personal mission. And when a brand taps into such relentless drive, it can craft...
by Nikitha Goud | Jan 28, 2025 | blogs
Traditionally, marketing has always been about convincing customers to buy and, in some cases, even forcing them through bold claims and high-pressure tactics. However, the game has changed today, with conscious advertising- focusing on kindness, empathy, and a...
by Nikitha Goud | Jan 27, 2025 | blogs
Catching attention in an internet world of shortened attention spans calls for well-written headlines. How do you go from being clever and catchy without going overboard? The line of demarcation between “clickbait” and “quick wins” answers...
by Nikitha Goud | Jan 24, 2025 | blogs
With digital marketing evolving into something new, there is the advent of the game-changer of digital doppelgängers. A digital doppelgänger is the virtual representation of a brand-a persona designed to resonate with an audience in a human-like and relatable way....
