The Importance of Marketing and PR in Films

The Importance of Marketing and PR in Films

Marketing, and Public Relations (PR), unlike other medium in filmmaking, act as the middlemen or intermediaries between a filmmaker and the audience. This means that no how splendid a film is, if the necessary promotion is not done, then it will be a film nobody knows...
How to Optimize Google Ads Campaigns for Maximum ROI

How to Optimize Google Ads Campaigns for Maximum ROI

Managing Pay-Per-Click and Google Ads campaigns for the highest return on investments involves good planning, right targeting and proven techniques of performance improvement. Here are some key tips to boost your campaign’s effectiveness:   Budget Wisely :...
The Use of Colors in Marketing: Impact and Importance

The Use of Colors in Marketing: Impact and Importance

Marketing is all about colors, which have a major impact on people’s decisions and attitudes towards certain products or companies. It is now clear that colors can enhance brand identity recognition by as much as 80% and that makes colors very instrumental in the...
Covert Advertising: The Subtle Power of Influence

Covert Advertising: The Subtle Power of Influence

Coming in the era of widespread advertising, hidden advertising has become a new trend where brands can reach out to customers. Covert ads are far different from typical ads which people tend to immediately identify and tend to be invasive in most cases. It can be...