Gratitude in marketing

Gratitude in marketing

Any relationship stands strong with genuinity, trust, respect and loyalty, agree? So the same goes for the relationship between a brand and its customers! Imagine how happy someone feels, when their efforts are recognized and appreciated. What if you express gratitude...
Social Media Analytics: What Metrics Matter?

Social Media Analytics: What Metrics Matter?

When it comes to social media metrics, knowing which data are important will help you fine-tune your digital approach. Assume you are meeting up with an old friend over tea. They start explaining to you about their social media efforts—tons of likes and views, but it...
Music and Marketing: A Powerful Combination

Music and Marketing: A Powerful Combination

Music!! It’s therapy! It takes you into a whole different world.  It either takes you through memories or heals you from them, it can make you concentrate or it can get your mind off of things. Music is magic ain’t it? A beat, or a tune, or a rhythm, or a song! Music...
Cinema: Beyond Blockbusters

Cinema: Beyond Blockbusters

It’s a whole new era of cinema, isn’t it? And it didn’t start now, it began in the lockdown! Watching a movie in a theater holds a whole different vibe! But thanks to lockdown everyone is buried in phones. This pulled OTT into light!  The future of cinema...
Purpose-Driven Marketing

Purpose-Driven Marketing

Anything you do for the greater good will always result in the best. Of course not immediately but definitely in its own time. When your business can align its brand marketing efforts, its core values and mission with social and environmental causes, that’s what we...
Inclusive marketing

Inclusive marketing

The world is full of diversity. People of different views, perspectives, flaws, disabilities, and specific preferences.  There may be so many categories of audiences, different niches. Different religions, income groups, genders and different appearances! Not every...