Do you still check your emails? Well we do get updates on it..
You know… maybe stuff like netflix account OTP or an app subscription plan, or maybe a job update from a website, or new products announcement, or even discounts and offers.
Think back honestly, some of these mails do make us click right? Especially when you recieve the right email at the right time.
Let me tell you my case, Raksha Bandhan is coming up. My brother is studying in coimbatore. Looks like he can’t come home this time for Rakhi… So I wanted to send a rakhi to him. In those couple of days, I received a few mails from Ferns n Petals, and IGP, etc,. about interesting rakhi hampers, with not just a rakhi, but also a few sweets and a complimentary Roli Chawal. I just thought that it was a perfect combo!
Basically this mail notification popping up had an apt subject line which caught my attention. Why? Because it captured what was in demand at the moment in a simple way, also keeping to the point.
So email marketing does and will last, as long as emails exist. You just need to keep these points in mind to make your email marketing effective:
- Focus on content: Provide valuable content, offer exclusive deals, and prioritize the customers’ needs.
- Craft Irresistible Subject Lines: The subject line is your first impression. Make it compelling, concise, and relevant to catch their interest.
- Audience Segmentation: Divide your audience into segments based on demographics, behavior, or preferences to deliver targeted content.
- Measure and Analyze: Track key metrics like ‘open’ rates, ‘click-through’ rates, and ‘conversion’ rates to measure the effectiveness of your campaigns and make data-driven decisions.
- Experiment and Innovate: Don’t be afraid to try new things. Experiment with different formats, subject lines, and content to find what works best for your audience.
By following the latest trends and implementing effective strategies, email marketers can build their relevance in a crowded inbox and build lasting relationships with their customers.