Mahabharat is a story that can make you feel relatable at any stage! The story of mahabharat seems to have a solution hidden for every question and every problem!
So why not learn the best practices of a business as well?
Let me tell you about few principles to be noted from Mahabharat!
- Understand your audience!
Yudhishthira, as a king, was chosen by his people and the kingdom for his way of understanding his people, their preferences. He always keeps in mind the welfare and safety of his people.
If you want to rule the market with your business, you have to take care of your people, your target audience. Understand them and keep in mind your social responsibility whatever you do.
- Build a strong identity:
When the pandavas were exiled to the forest in hiding, they had to stay in disguise. They were still so humble, empathetic, and selfless for the people around them that even in disguise the pandavas have earned themselves a great impression among the people.
When you create a positive impression, you naturally earn yourself a positive brand identity. Especially when you work with integrity!
- Storytelling:
A strong story can give a strong perspective. Imagine Dharma and Adharma as two products. The story of Mahabharat itself has the power to tell you why choose Dharma over Adharma. Why one is good to choose over the other option.
The way you build a story around your brand or business can give people a perspective on why they should choose it!
- Alliances and Collaborations:
In the final war of Mahabharat, Pandavas and Kauravas, both had their own alliances and partnerships. But Pandavas won with the right support from the right alliances!
With the right partnerships and collaborations for your business, you can create miracles and grow and win together!
- Dealing with Adversity:
The pandavas never knew what they had to face next. Even in the face of so many struggles and failures and do or die situations, they tried to stay calm and think of what was the right thing to do.
There will always be a way out! Be resilient! It’s important to stay calm and think clearly.
- Dharma and Karma:
The pandavas never let go of Dharma, that’s righteousness. That earned them loyalty and trust and in the end their win.
When you work without malpractices, or false promises, or lies, and when you work with righteousness, your brand and business will earn its loyalty and trust!
Like this there’s so much more we can learn and apply from Mahabharat in business, and in our life!
Have you got more points to add to this one? Comment below guys!
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