Boeing 737 Max: A Social Media Crisis Case Study

Huff! Social media can either be a short escape or it can be a big black hole! Agree? There may be situations that set off a range of negative responses against a brand. It involves offensive posts or stories, or boycotts or even hate comments, etc. Let’s talk about...
Experiential marketing: Experience the Brand

Experiential marketing: Experience the Brand

Tired of ads that feel like noise? It’s time for a new approach. You see, the traditional way of marketing goes just one way. It just presents the brand and its product to the viewers but it normally has a very low convertibility rate! In other words, Imagine in...
Storytelling in marketing

Storytelling in marketing

Who would ever like listening to a person just babbling on and on about some product they created?  Have you noticed how new age ads come up with a whole story, and while the viewer is watching curiously about what’s going to happen next in the video, within the video...
Video SEO: Optimizing Your Videos for Search.

Video SEO: Optimizing Your Videos for Search.

Ever thought why just optimize your website for google search?  Content that reaches an audience goes in all different formats. Videos, Audio and text. So why just focus on the text?  There may be millions of videos under one search. How do you make YOUR VIDEO stand...