Bringing Back Lost Customers

Bringing Back Lost Customers

Marketing and aiming at new customers and audience is something which every company goes for as usual. It’s important to expand your reach. But let me tell you about the other side. The lost customers. Those customers who potentially could have converted to your...
Instagram Reels: Tips for Viral Success

Instagram Reels: Tips for Viral Success

Helloo praaands! Did you just read that in the same tune that I think you did? Yeah, it’s like this trending phrase that we all must’ve heard somewhere or the other, and everyone knows how it sounds, and is pronounced, right? That’s how viral a simple dialogue can...

Boeing 737 Max: A Social Media Crisis Case Study

Huff! Social media can either be a short escape or it can be a big black hole! Agree? There may be situations that set off a range of negative responses against a brand. It involves offensive posts or stories, or boycotts or even hate comments, etc. Let’s talk about...
Experiential marketing: Experience the Brand

Experiential marketing: Experience the Brand

Tired of ads that feel like noise? It’s time for a new approach. You see, the traditional way of marketing goes just one way. It just presents the brand and its product to the viewers but it normally has a very low convertibility rate! In other words, Imagine in...
Storytelling in marketing

Storytelling in marketing

Who would ever like listening to a person just babbling on and on about some product they created?  Have you noticed how new age ads come up with a whole story, and while the viewer is watching curiously about what’s going to happen next in the video, within the video...